In an era where every click counts, a clever marketeer, working with the help of an AI script editor, can have you reaching for your credit card in the twinkle of an eye. In fact you don’t even need to do that.
That clever Mr Google, along with his friends at Meta, have us covered. They track every left, or right turn. Take note of every click and swipe made. Monitor and interpret every single interaction. Create a digital footprint that walks alongside. Shadows us like a silent spy. Relaying back to base in secret cypher. A constant tittle-tattle of information. Interpreting needs, wants and desires, before re-presenting them in innovative snippets of temptation. They know what we want before we do!
Images, videos, banner ads, pop-ups – just a few of the tempting methods employed to grab, then hold attention. Interrupt screen gawp. Personal, with credit card details safely stored. Forever at the ready. A couple of clicks and you’ve bought into ‘the sell’. Purchase complete. It’s that easy.
A Facebook ‘pop-up’ showing an arial view of Fuseta’s beautiful beaches gets 2-Cheeses scampering for the map. (yes, we have a paper one) Where is this cute little fishing villlage? It’s close. Just over the border, Portugal. We can be there by lunchtime. We do just that.
We’re now pitched up on Camping Municipal de Fuseta. A rectangular site. Divided into narrow rectangular spaces. A converted corner of disused gravel. Greenery helps to shade MOHOs and campers of all shapes and sizes as they make do. For the sake of the ‘sell’.
This short southern Algarve coastline is famous for its sardines. Just like them, we’ve been caught, gutted, packed. We are however, in very short walking distance from the village, harbour and iconic beach.
Stink Bugs? 2