Day 18 – Melts in your mouth, not in your hands . . .

The power of a slogan is universal. Link the perfect snappy phrase to your products, then see them sell like hot cakes. Impressionable buyers can’t help to buy-in to the gimmick. They don’t even have to understand the meaning.

For instance, how many non-German speaking people know what this means . . . yet immediately they know the company it represents.

Progress through Technology

Of course, no matter how good your slogan, if the product is crass, then in the long run it will be doomed to fail. AUDI have no such problem.

Today we bus down to the Audi-Forum. An ultra modern building complex which houses the significant historical vehicles that make up the company’s history.

At one time they’d cornered the market with these incredible bikes
Even Al Capone and his cronies would have been happy to be seen in one of these
Obviously the previous owner of this model played in a brass band . . .

Our two and half hours finish with a look into the future – the next generation that’s waiting in the wings. No internal controls whatsoever. Just four ultra comfy seats and a heap load of space. Voice activated? Perhaps. Auto GPS navigation? Perhaps.

A down payment secures our purchase . . . delivery in 2039 . . . which is just as well, I’ll probably be too old to drive by then!