Advertising has been around ever since man learned how to communicate. An important trading element if you have wares to sell, or services to provide. Word of mouth its origin.
It’s developed into a highly sophisticated art, with a growing proportion now being done for next to nothing. Logos silently shout out on anything that can be printed, or stitched and worn. So called image creators fill stores with the next ‘must haves’. Volume is king. No longer the customer.
Nowadays, it’s gone full circle. You have a product or service to sell? Then let your customers do the advertising for you. Set up and encourage every purchaser to leave a review. Use their word of mouth. Job sorted.
And that’s what we do, when looking to purchase. Check out the reviews. The star ratings. If we want something bad enough, then we’ll ignore the poor reviews. Skip them. Focus on the rave reviews. Convince ourselves. Yea. That’s just what we need.
That’s how we find ourselves pitched up at Rosenhof, in the suburbs of Görlitz – suggested as being the prettiest town in all of Germany. We want to believe it’s true. Can’t miss it. Just in case it is.
Split into two unequal halves, having been arbitrary divided at the end of WWII, we’re on the western German side. Across the river sits Zgorzelec, its eastern sister, destined to be our very last port of call in Poland. Courtesy of a LIDL and an intended wine cellar re-stock.
Rosenhof is an interesting camp site, although it’s not really a camp site. It’s a huge equestrian centre and sports complex. A handful of MOHO places at the back, earn some extra bunce.
With one badminton court, three indoor tennis courts (if only we still played), four squash courts and a fitness room Rosenhof also has an ace up its sleeve – a squash court with a pukka table-tennis table – it’s a no brainer.